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You don’t have to sell to everyone – A Poem

You don’t have to sell to everyone – A Poem

Today I write this blog, and I am trying something new, I will take care with the words I choose, in the hope, this will rhyme for you. Today's blog is about the trap, that many businesses face, of trying to sell to everyone, who shops in their market space. I see it...

Do I Really Need a Digital Marketer?

Do I Really Need a Digital Marketer?

"I am pretty sure my 12-year-old nephew could do it for like, 20 bucks a month." There it was, the entirety of my business, my passion, my hours upon hours, of study, testing, and perfecting my craft, reduced to something a 12-year-old could do, at a monthly rate of...

Great Customer Service Equals More Sales

Great Customer Service Equals More Sales

Great service means more sales On the weekend Jaz and I went looking for beds. It was an exciting moment for us, our first time buying a big-ticket item together. A quick side note about me. When it comes to money I am a walking contradiction, spending money on my...

Don’t Wait To Start Your Business

Don’t Wait To Start Your Business

Regret The other day I was talking to someone about AK Writing. Like an annoyingly proud mum of a newborn baby, I was gushing over how great it was to be following my dream, the fantastic people I have already met, and the excitement of seeing what the future holds,...

What you can learn from anti-vaxxers

What you can learn from anti-vaxxers

Anti-Vaxxers In 1998 Andrew Wakefield, a doctor at the time, released a research paper stating there was a link between the MMR Vaccine and Autism. He used falsified data and performed unethical experiments on children with disabilities to try and support his stance....

Adopt Don’t Shop

Adopt Don’t Shop

Imagine this You are a dog, not young enough to be considered a puppy, but by no means old. It is raining. You are hungry, scared, alone. You used to have a human family, but they took you out one day and left you, you can no longer smell them, you don't know where...

Marketing one oh three

Marketing one oh three

Social Media, part two. Welcome back to part two of social media marketing (you can find part one here). In this blog, I will talk about Twitter, Pinterest, and LinkedIn. I did promise in the last blog I would talk about upcoming social media platforms. However, after...

Marketing one oh two

Marketing one oh two

Social Media, part one. In just over a decade social media has gone from being a novelty Myspace page with glittery unicorns and dancing babies, to an internet juggernaut. The number of users for social media is staggering; Facebook –Over 2.2 billion monthly active...

Marketing one oh one

Marketing one oh one

Remember your customers The business world is pretty cutthroat, every company is working hard to push their brand, their product, their services. Potential customers are overloaded with information from competing companies. Some of them listing their features, others...

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