Welcome to the first blog of 2019, yes I know we are already in week three, I was busy, cut me some slack. The new year brings with it new year’s resolutions, and new year’s resolutions means, more people at the gym trying to get fit. So, to help get your body and your business fit, I call today’s blog: 5 Things Going To The Gym Can Teach You About Your Business.
1. Pushing Yourself Will Help You Grow
Ask any fitness professional, or bro hanging by the water machine, how to increase muscle mass, lose weight, or become aerobically fitter, and the answer will almost always boil down to, push yourself, get out of your comfort zone. Want to increase muscle? Push yourself to lift a slightly heavier weight. Want to lose weight? Push yourself to do another set. Want to become aerobically fitter? Push your self to run an extra 500 metres. Your body is adaptive. It will react to increased stimuli to help you improve. This is a simplified version; you still need to eat well, etc.
If you want your business to grow, push yourself. Push yourself to offer a point of difference, force yourself to provide better customer service, challenge yourself to go the extra step. Will it take time, and most likely cause pain? Almost certainly. Will it be worth it? 100%. Keep pushing yourself to improve your business, and you will keep seeing your business grow, don’t compete against the competition, compete against who you were yesterday.
2. Discipline Is Key
No one in the world loves going to the gym 100% of the time, we all have days where would rather sleep in, or smash a tub of ice cream while watching TV. But we remain disciplined, we drag ourselves out of bed, still half asleep, choke down the protein drink and pre-workout, and make our way to the gym.
Business is the same although maybe with less protein powder. There will be days you don’t want to do the work, customers who are bloody painful to deal with, and paperwork that makes you want to scream, all of that is fine and entirely understandable. Once you yell at the inanimate paperwork, sit down and do it. Make sure you remain disciplined, the more you do, the smoother everything will begin to feel, the more you will reap the rewards.
3. Focus On All Areas For Equal And Sustained Growth
I hate leg day; I know people enjoy it, but I hate leg day. So much so, when I first started training, I skipped leg day… for years. The result? I am the not so proud owner of a pair of chicken legs. I’m working on them, but neglecting leg day not only affected my leg muscles, it also provided additional obstacles to my overall training. The smart choice would have been, to work on legs from the beginning.
You can’t focus on one part of your business to the detriment of others. It’s fantastic if you sell the greatest product in the world. But, if your service makes Guantanamo Bay prison guards seem like Disney Princesses, no one will care about your product, well, unless you waterboard them into liking it. Equally, your service could make a customer feel all warm and fuzzy like a duckling getting a blow dry. But, if your product is a big steaming pile of vegan-friendly cow poo, nobody will give a crap, or buy any. Take a holistic approach to your business and focus on growing all areas.
4. It Takes Time
At the moment gym is filled with people who are cashing in the cheques their new year’s resolution made. They come into the gym with all the eagerness and excitement of a puppy in a sock factory; they approach their training with enthusiasm, what they lack in experience and knowledge they make up for with sheer determination. Unfortunately, as the weeks and months pass, they will dwindle in numbers, like a herd of gazelle stalked by hungry lions. What happened? They didn’t see the results they wanted fast enough. The truth is whether they admit it; there was an idea in their head of how they would look after a certain period, when they got there and the mirror didn’t match their head image, they became discouraged.
When I first started AK Writing, I had an idea of how long it would take to get off the ground. I even thought I was being conservative. I think about that time frame now and laugh, and laugh, and then sob a little. Everything worth having is worth waiting for, if having a successful business, or being in peak physical condition was easy everyone would do it. But it is hard, and it takes time, as long as you have the patience, and drive to continue to work on it, it will reward you. As the slogan goes, it won’t happen overnight, but it will happen.
5. It Helps To Hire A Professional
Full disclosure, when I first walked into a gym I did not understand what I was doing, all I knew was, I didn’t want to be this skinny little kid anymore; I wanted to be a beefcake, beeeeefcaaake! My plan was simple, find the biggest guy in the gym, copy him, get big. Seemed solid. Unfortunately, it doesn’t work that way. I ended up using poor form, hurting myself, and skipping leg day (see point 3). Eventually, I learned how to train correctly, without hurting myself. In reality, what I should have done is hired a P.T, cut years off my learning curve, and avoided injury.
I am sure you have a solid plan for your business, however things will come along which you don’t know how or don’t have the time to do. Better to hire a professional and save yourself time, frustration, and reduce your chances of injury, probably.
If you find yourself struggling, hire someone to help. Need a logo? Hire a graphic designer. Want tips on how to best run your business? Engage with a business coach. Trying to create informative and engaging sales copy to increase customer attention? Hire AK Writing. You may think hiring an outsider is a waste of money, but when you look at how much time you spend trying to do it, and how that time could be spent doing more productive exercises, you will see the value in these professionals. You can’t be making money for your business if you are busy doing something else.
There you have it, 5 points to remember to get your business beach body ready, and some handy tips if you are new to the gym.
If you are having trouble with your business, send me an email and allow me to be your proverbial spotter while we pump out sets in the gym of the business world.
Ash Klemm is the owner and head writer for AK Writing and in the middle of writing his first full-length novel.
Over 22 years of sales and marketing has helped Ash develop a unique and effective way to help businesses stand out, and increase sales.
When not throwing words at pages, Ash enjoys reading, going to the gym, spending time with his partner Jaz, or chilling out with his cat Bow.
To get in touch and see how Ash can help your business, email firstname.lastname@example.org