*** Warning may contain traces of spoilers, nuts, and gluten***

I admit it. I am a bit of a nerd, I am enough of a nerd to know the difference between a nerd and a geek.
I grew up obsessed with Marvel and DC comic books; I spent my childhood in hospital imagining what it would be like to have different superpowers, except invisibility, worst power ever.

Needless to say, when the Marvel Cinematic Universe started to produce decent movies with Iron Man in 2008, I was pumped for what was to come.
Fast forward ten years later, and we have, what I consider to be, one of the best movies ever, Avengers Infinity War.

Avengers: Infinity War

If it weren’t for the simple fact Jaz would kill me, I would happily watch this movie every single day. The character development over the last ten years has been masterful, I went from hating Captain America to thinking he is an absolute badass. Although to be fair, I think Tony Stark has become a bit of a downer… A Robert Downer Jnr *badum tsss*

The cinematic effects are breathtaking, I am not an expert on magical camera angles, super zoom explosions and CGI whats its (for talk on that check out Jono’s blog www.refocus-film.com, although you need to wait for anything about Avengers, he is waiting for the next instalment) but I know what I like, and I loved it.

The Fight choreography was intense and superbly executed, the team found the ideal way to portray each character’s unique style and somehow made it all work together as a cohesive team.

As it stands, it is a thoroughly enjoyable movie, but what makes it stand out, what cements this as one of the greatest movies I have ever seen is, (drum roll here, but if you have read the title you probably already know the answer) Thanos.


“Thanos? Like the bad guy Thanos?” you ask incredulously.
Yep, him, he makes Avengers Infinity War spectacular. To be honest, the title should be called “Thanos finally gets off his ass and does something”, but Infinity Wars is good too I guess.

Why I Like Thanos

Thanos is not your typical movie villain. He is not chasing power for power’s sake, he is all about something bigger than himself. He is trying to rid the universe of what he deems to be a massive problem for the universe. He saw it happen on his home planet and he wants to prevent it from ever happening again.

Don’t misunderstand me, I am not advocating the use of magical glove stones for universal genocide, but his reasoning makes him a better bad guy than Thor’s Sister, Whatever that thing they fought at the end of Justice League, and even Iron Man’s crippling anxiety.

He loves, and cares for others, you see this in how he deals with Gamora, despite her trying to kill him, he continues to give her chances, and show her love. The balance of humanity and evil killer of 50% of everybody makes him an enjoyable and more relatable murderer.

He his powerful, he beat the stuffing out of the Hulk (although it is debatable if this would be possible) and single-handedly managed to take down the extended MCU heroes. Despite all this, he is not boastful, or arrogant, he exudes a quiet confidence, he doesn’t need to brag.

What Can Thanos Teach Business Owners

Not only is Thanos a kick-ass villain, he is also an excellent teacher for new business owners. I imagine you are wondering how I can cram some business lessons in a blog that is clearly written so I could fangirl over Thanos, here we go.

Goal Setting

Thanos has a goal, his goal is to obtain all five Infinity Stones, so he can randomly wipe out half of the universe to prevent overpopulation. Once his goal is set nothing deters him. You need to set goals for your self, and your business, universal overpopulation may be a bit full on for your first business, but how about, get in the black in your first year of business, or obtain a new client in the first three months. Like Thanos don’t let people try to deter you.

Excellent Staff

If you are running a business, you need to employ the right people, often the attitude is more important than skill. Thanos surrounded himself with people who had the right approach. They shared his vision for the cure for overpopulation and went literally to the ends of the earth to help him achieve it. You need staff who share your goal, people who can see the end goal and get on board. They will be your greatest asset in the war to grow your business. Popular brands like Apple and Virgin Airlines understand this which is why they are so successful.


Your business is going to drain you, it is going to test you, and it may take you places you don’t want to go, I doubt Thanos wanted to do a quick run to earth to get some rocks. However, you need to be prepared to do it, you have to be ready to do what others don’t to see the results others won’t.


Thanos’ greatest challenge comes when he has to sacrifice Gamora to obtain the Soul Stone. He is torn between achieving his goal, and not murdering his adopted daughter. In the end, he makes the ultimate sacrifice and gains the Soul Stone. Short of throwing your adopted daughter off a cliff, this is the kind of sacrifice you need to be willing to make for your business. You need to sacrifice sleep, relaxation, downtime, money, all so you can reach your goals. Is it hard? Yes. Is it worth it? Absolutely.

Down Time

Once you achieve a goal, be sure to take a moment to celebrate and reflect on what you have accomplished. There is no point powering on through goals if you aren’t able to take some time out and enjoy what you have achieved. Thanos understands this better than most, at the end of the movie, he sits backs and relaxes on a job well done.

There you have it all, my attempt at shoehorning a business lesson while discussing one of my favourite movies. How did I do?
Leave a comment below to let me know.